This course will teach you everything you need to set up your behavior-based email marketing campaign, so you can onboard and convert more customers.

Starting with the basics, we will discuss what behavior-based emails are, who needs them, and why. We will take a top-level overview of how to come up with the right behavior-based strategy for your SaaS, then we’ll cover how to choose the right events (user actions).

Lastly, we’ll talk about implementing events, emails, and automation flows so you have a fully functional behavior-based campaign up and running for your SaaS business. We’ll implement onboarding emails, reward emails, and nudge emails.

Once everything is complete, you will have all the behavior-based emails running in the background, helping you convert more users to paying customers.