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Behavior-based Email Marketing for B2B SaaS
Welcome
Meet your instructor (0:45)
What to expect in this course (1:27)
Presentation
Getting Started With Behavior-Based Emails
What are behavior-based emails (3:20)
Who are behavior-based emails for (2:14)
What do you need to set up behavior-based emails (2:38)
Create a strategy for your behavior-based email marketing (3:13)
Action plan cheatsheet (1:54)
Events
What are user events? (5:42)
How to send user events to Encharge? (4:29)
How do user events work with Encharge? (2:02)
Decide what events to track (4:23)
Create your events in Event Management (8:18)
Behavior-Based Onboarding Emails
Why behavior-based onboarding emails? (3:24)
Types of onboarding emails and when to send them (3:38)
Write your first onboarding email (5:00)
Create your behavior-based onboarding flows in Encharge (22:10)
Final Words
Final words
Action plan cheatsheet
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